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Social Media

Why it’s a bad idea to build your business on someone else’s platform (hear that, Facebook?)

0I’ll be honest, it’s only lately I’ve been sucked into using Facebook much, and that’s just because my wife pulled me into it.  I really do try to avoid anything that soaks up my time without providing me much in return.  And to me, Facebook is just a morass of pictures of dogs needing rescuing [...]

A Case Study In Social Media Customer Service Done Right: Enterprise Rent-A-Car

0It’s nice to hear about social media case studies, but maybe it’s even better to experience one first-hand. This past Saturday, on the freeway about an hour from home, my transmission quit. After coasting about an mile and a half to an exit, I called AAA, and they made arrangements for me to speak with [...]